OPTIMIZARE
AI.
Not just launched — kept in shape. Continuous monitoring, speed fixes and adjusted content so your site stays visible, including in AI answers.
A site left behind loses customers without warning
A website does not break all at once. It degrades slowly: an oversized image added last month, a script that adds another second, a page that has slipped from third to eleventh. Nothing looks broken, but the forms get filled in less often. AI Optimisation is the monthly retainer that catches exactly this, before it turns into lost orders.
What separates it from classic maintenance is what we watch. We do not stop at updates and backups — we measure what matters for visibility: the real speed your visitors feel, how Google reads your pages, and increasingly whether AI engines include you in the answers they give people.
We work in monthly cycles, with priorities set by impact. You do not chase tickets or approve every step — you get one report at the end of the month saying what broke, what we fixed and what improved.
What AI optimisation actually means
Visibility in the engines that answer, not just search. When someone asks ChatGPT or Perplexity which agency to choose, the answer is assembled from sources the model can read and cite. We structure content for that: questions phrased the way people ask them, clear answers in the opening lines, correct structured data, and information that can be verified.
Speed measured, not assumed. We track Core Web Vitals — LCP, INP and CLS — using field data, not just lab tests. We fix the real causes: unoptimised images, fonts that block rendering, third-party scripts that delay interaction.
Content that does not go stale. Pages that have lost positions get rewritten, not abandoned. We add sections for the queries we see growing and remove what no longer brings traffic. If you are starting optimisation from scratch, begin with SEO & AEO.
Errors caught before they cost. Broken links, pages returning 404, forms that stopped sending, expired certificates — the automated checks run continuously and tell us immediately. A form down for a week costs more than a year of monitoring.
Who it makes sense for
It makes sense if your site brings in customers and nobody is watching it weekly. It makes particular sense after a launch or after an optimisation project, when everything built needs maintaining. If the site is new and has never been optimised, look first at web design or online stores — continuous optimisation comes after.
It does not make sense if you need a single one-off repair. In that case just tell us what is bothering you and we will quote for that piece of work, with no retainer.
From audit to monthly report
Initial audit
We start from the real state: speed, indexing, structured data, content and existing errors.
Priority plan
We order the problems by impact, not by how easy they are to fix. What costs you customers comes first.
Monthly fixes
We work in monthly cycles — repairing, optimising and publishing, without taking the site down.
Continuous monitoring
Between cycles the automated checks run in the background and tell us when something appears.
Report & recalibrate
At the end of the month you get the report and we set the priorities for the next one together.
What we watch every month
Continuous monitoring
We check speed, errors and uptime automatically. If something goes down, we find out first, not your customers.
Core Web Vitals
We measure and correct exactly the indicators Google ranks on: LCP, INP and CLS.
Visibility in AI answers
We optimise content so your site is cited by ChatGPT, Perplexity and Google AI Overviews, not merely indexed.
Structured data
Schema.org updated at every content change, so engines understand exactly what you offer.
Speed fixes
Images, fonts, scripts and cache — we repair what slows the pages down, month by month.
Content kept fresh
Copy that no longer ranks gets rewritten rather than left to age.
Error alerts
Broken links, 404 pages, forms that stopped sending — caught before they cost conversions.
End-of-month report
One document: what broke, what we fixed, what improved and what comes next.
Monthly retainer
The price depends on the size of the site and the state it starts in. The initial audit is free and shows you exactly what you need before you commit to anything.
Frequently asked questions about continuous optimisation
When did you last
check?
The initial audit is free. We show you what the site is losing now and what it would cost to fix — no obligation.