A business invisible online
Tractari Expert is a vehicle recovery firm with over 10 years of experience and an excellent reputation among its loyal customers. But their entire customer base came exclusively from word of mouth and a handful of listings on classified-ad sites.
When someone searched "tractari auto" on Google, Tractari Expert did not exist. Competitors with websites — even those offering a worse service — captured every customer searching online. The firm had no digital presence at all: no website, no optimised Google Business profile, no online marketing strategy.
In the recovery industry, response time is critical. Customers need help immediately, search on their phone and call the first firm in the results. Without an online presence, Tractari Expert lost enquiries every day from customers who urgently needed their service. The owner estimated they were missing at least 15–20 calls a week purely for want of a site visible on Google.
A professional presence built for the immediate call
We built a professional brochure site optimised for a single objective: turning visitors into phone calls as fast as possible. Every design decision was made to inspire confidence and make contact instant.
The "Call now" button is permanently visible on mobile, in a contrasting design that draws the eye. We integrated Google Maps with the firm’s coverage area so customers can see at once whether they are within reach. Customer testimonials and real photographs of the equipment build credibility immediately.
Local SEO was the centrepiece of the project. We optimised the Google Business profile with professional photography, correct opening hours and replies to reviews. We created dedicated pages for each service and each area served, with LocalBusiness schema markup implemented properly. Every page carries the keywords relevant to local searches — "tractari auto", "platforma auto", "transport auto" — combined with the town name and neighbouring areas.
The site was built responsive from scratch, loading in under 2 seconds on 4G. On mobile the whole experience is optimised for one-handed use — essential when you are at the roadside with a broken-down car.
From nowhere to page one of Google in 60 days
The impact was visible in the first week after launch. Tractari Expert started receiving online enquiries on day one, and the number grew steadily as the local SEO took hold.
Within 60 days the site reached the first page of Google for the main term "tractari auto" combined with the town it operates in. Online enquiries rose 200% against the period before launch, when referrals were the only source of new customers. Google Business generated over 150 interactions a month — calls, direction requests and site visits.
Most importantly, the site works around the clock as a lead-generation channel. Even at night and at weekends, when customers have the most urgent needs, the contact form and the direct-call button make sure no enquiry is lost. The owner estimates the site brought a 35% rise in turnover over the first 6 months.
Technical choices for maximum local visibility
We chose a technical stack that maximises speed and visibility in local search, with no needless complexity.
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